Yesterday I had the opportunity to chat with Christian Lisogorsky founder of the first Social Media event for Latin Americato be held this week in Mexico City. He shared an interesting fact about the conference, the sales of the event are mostly coming from conversations via Twitter and word-of-mouth.  

The community is helping promote the event. He will talk more about this on the event and why somebody like him, who is not a consultant, a vendor or an agency, is doing the first social media event for business in the region. He is managing to bring speakers like Brian Solis, Dom Sagolla, Julia Roy and many other key speakers from the region. I will be at the event blogging and speaking about Social CRM.

I congratulate Christian's effort, not an easy task to organize this type of event. And based on his effort, i decided to look at what type of conversations his effort is producing by analyzing the different social channels he is using to promote #SMLatam. This is what I found:

1. The overall sentiment is positive.
2. The SMLatam brand is been established. Mostly in Facebook and Twitter.
3. Words like "impacto", "marketing", "negocios" and "imagen" are been associated with SMLatam.
4. There are more than SMLatam 10 influencers, from Mashable to Social Media Club Mexico.
5. In the last few days the conversations generated 265 tweets, 10 blogs and 2 Facebooj group discussions.
6. 72.% are posts, comments and tweets in Spanish coming from users in United States and Mexico.

How I came up with these findings? I did a quick analysis over the weekend using Radian6, a social media monitoring tool. The question is if you are monitoring your brand and what are you doing the take advantage of the content created by your consumers. SMLatam is... Are you?