With the recent news that Groupon, the well-funded group buying site, just acquired two start-ups in Latin America, many in the region view it as a sign of things to come. Whereas, previously, only well-financed startups with strong revenues made it onto the radar of potential strategic acquirers; today, smaller startups in the region, such as Argentinean start-up, Three Melons, which was recently acquired by Playdom, are fair game. So, what has changed?

For one thing, with a user base of more than 170 million and boasting the fastest growth rate in the world, the Latin American market is getting tougher to ignore. According to Comscore, the region represents 8% of the global Internet audience, and Latin Americans spend more time online, on average, than users across the globe.

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